On Friday, August 14th, Randy Wax sent an email out to all agents regarding changes to the Lowes' Realtor Benefits....
Lowes has discontinued automatically sending coupons to your sellers via direct mail.
The coupon redemption rate for seller coupons in the Lowes' Marketing Program were too low to justify Lowes continuing that part of their program.
The Good News: You can continue to send your sellers these coupons by going to the Lowes Realtor Benefits site (https://extranet.nrtinc.com/) and placing the order yourself. Note: if you are already a Lowes Realtor Benefits Member, you will need to stop using your current account in order to get all the NEW enhancements available to Coldwell Banker associates.
New added features to the Lowes Program are:
- Automated mailings go out for every closed buyer transaction in Trident (saving you time from entering in client data)
- Accounts have been created for all Coldwell Banker realtors and access to your account will be on the NRT Extranet site (https://extranet.nrtinc.com/)
- Personalized dual coupon offers. Separate coupons for 10% off Lowes Products and 10% off installation services (with extended expiration date for the installation coupon of 120 days). Choose from direct mail card, e-coupon, HGTV e-mail, or a monthly helpful tips and articles e-mail.
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